Pawlenty Aces His Screen Test

Tim Pawlenty's new exploratory committee video looks sleek and smart and modern, which is by the way how the Republican party ought to look.

How much do I like this Tim Pawlenty exploratory video? I like it a lot.

Let me count the ways:

1. I like the way Pawlenty talks about economic hardship from the inside out.
2. I like the way he focuses on the broad national priority -- jobs and prosperity -- and identifies Republican ideas -- limited government, tax relief -- as effective means to serve national ends.
3. I like his praise for his state as a laboratory of positive ideas. Northern Republican governors should express pride in their states’ accomplishments as unabashedly as southern and western governors do.
4. I like his reference to Lincoln and the nod to the Republican tradition of advancing equal rights under law.

I like finally that the production values in this latest value serve the message – rather than crowding out the message as in some of the earlier Pawlenty videos. This video looked sleek and smart and modern, which is by the way how the Republican party ought to look.

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