Overview for cola

How Pepsi Won the Cola Wars in Russia

Pepsi’s love affair with Russia dates way back to the early days of the cold war. It all started with Nikita Khrushchev taking a harmless sip of the drink at an American trade exhibition in Moscow in 1959. Donald M. Kendall, himself Former Chairman and Chief Executive Officer of PepsiCo recalls …

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Written by Robin Tim Weis on Friday October 28, 2011