Worst Newspaper Slogan Ever?

Written by David Frum on Friday April 22, 2011

The D.C. Examiner's slogan - "Freedom Isn't Free" - isn't great, but it's hardly the worst newspaper ad slogan. A now extinct paper from Canada easily wins that honor...

On the other hand, the D.C. Examiner's slogan is hardly the worst newspaper advertising slogan. That honor belongs to a now-extinct paper, the Financial Times of Canada, an elegantly designed weekly that rolled out in the mid-1980s a big advertising campaign on buses and subways in Toronto. In black ink on the paper's familiar yellow background the campaign promised: "Strong Stuff. Weekly."

True story, I saw the ads myself.

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