Walmart Joins FLOTUS Health Push

Written by FrumForum News on Thursday January 20, 2011

Politico reports:

In an unusual endorsement, Michelle Obama appeared with Walmart executives at a community center on Thursday as the discount giant announced long-term plans to encourage healthy eating, including cutting prices of fresh fruits and vegetables and working with suppliers to reduce the content of sugar, fat and sodium in the products on its shelves.

The first lady – whose signature cause is reducing childhood obesity and promoting nutrition and exercise, particularly among low-income families – praised Wal-Mart as a retail giant with “the potential to transform the marketplace and let Americans put healthier foods on their table.”

Their plans “show us that, yes, we can improve how we make and sell food in this country,” the first lady said. “It’s a huge victory for folks all across this country. It’s a victory for parents. It’s a victory for families. But most of all, it’s a victory for our children.”

As part of the program, Walmart plans to overhaul thousands of packaged food items by 2015 to reduce salt and sugar content as well as eliminate unhealthy ingredients such as trans-fats. In addition, the chain would help create a seal to be placed on packages which would help consumers identify healthy products.

Category: The Feed