The Coming Gold Bust

Written by David Frum on Wednesday October 20, 2010

Gold prices have fallen again, yet the airwaves are still full of ads for gold. Will the credibility of the radio and TV hosts who tout it survive a drop in the price?

From today's FT:

"CHINA RATE RISE HITS GOLD AND OIL PRICES"

... gold fell 2.8 per cent to $1,333 per ounce, its largest decline since July

There's a famous (surely apocryphal) story that Joseph Kennedy decided that the 1920s stock boom had peaked when he got a stock tip from his shoeshine boy.

Michael Lewis tells a story of the mortgage banker realizing that things had gone too far in the 2000s when he met a Las Vegas stripper who had bought five houses with no money down. Not five in a row - five at the same time.

Now the airwaves are full of ads for gold. After all - it's never been worth zero, right?

Yet all those people who have bought gold above $1000 over the past year and a half - especially those poor souls who have paid the big premium to buy gold in coin form - need gold to levitate far, far above zero. Odds are: they will be very disappointed.

There is a financial question about the consequences of their disappointment. But there's also an interesting cultural question: Will the credibility of the radio and TV hosts who tout gold survive a drop in the price of gold? How many Fox News viewers will lose how much if gold drops back to $1000? $800? $600? And when they discover that the extra premium you pay for buying gold coins shrivels when it comes time to sell?

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