Do Limbaugh and Beck Believe What They Say?

Suppose an agent arrived in the offices of Limbaugh/Beck/Hannity/O'Reilly etc. with an offer. "I can guarantee you a deal that will pay you twice as much - bring you twice as much fame - and extend your career twice as long - if you'd say the exact opposite of what you are saying now." Which of them would sign?

Andrew Sullivan directs attention to this fascinating query:

All of this gets me to Rush Limbaugh and Glenn Beck. Both of them have been in the news a lot for their outspoken and controversial views. And once again, people don't seem to understand that their jobs are entertainment, nothing more...

Talk show hosts have no legal or ethical obligation to do anything but entertain. And judging by their successes, Limbaugh and Beck are brilliant at their jobs. I find it mind boggling that anyone believes a TV talk host is expressing his own true views...

Do you think that Limbaugh and Beck have the same views in private as they spray into the entertainmentsphere?

That question is easy: Yes of course Limbaugh and Beck express the same views in private as in public. Consistent hypocrisy demands exorbitant levels of imagination, energy, and cynicism. Much less exhausting over time simply to bring your private views into alignment with what you are paid to say in public.

Let me put the thought experiment slightly differently however. Suppose an agent arrived in the offices of Limbaugh/Beck/Hannity/O'Reilly etc. with an offer. "I can guarantee you a deal that will pay you twice as much - bring you twice as much fame - and extend your career twice as long - if you'd say the exact opposite of what you are saying now." Which of them would sign?

My nominations: O'Reilly accepts for sure. Beck likewise almost certainly says yes. Limbaugh would want to think it over, but would ultimately say no.  Mark Levin: certainly not. Sean Hannity would need the offer explained a few times. Ann Coulter - that one puzzles me - but probably no. Roger Ailes? Do you even need to ask?