CNN Beats Fox In Cable News Ratings

The New York Times reports:

CNN has been the big ratings gainer among the cable news networks during the extensive coverage of events in Japan and Libya in the last two weeks, and that success has come mostly at the expense of MSNBC, which has fallen into third place almost across the board because of CNN’s surge.

The disparity has been most noticeable during the last two weekends, when CNN has attracted huge audiences with continuing coverage of the international crises, beating even Fox News, the perennial leader among the news channels. Meanwhile MSNBC, sticking to a weekend lineup of recorded programs largely about problems in prisons, attracted only about a third as many viewers as CNN.

In prime time Saturday, CNN averaged 678,000 viewers among the audience most desired by news advertisers, ages 25 to 54. MSNBC averaged 254,000, while Fox News drew 353,000. On Sunday, CNN averaged 442,000 viewers; MSNBC, 298,000; and Fox News, 344,000.

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