Beck: Palin Damaged Her Brand

Politico reports:

Glenn Beck doesn’t see Sarah Palin running for president and said she has done some damage to her political brand.

Beck, a constant Palin cheerleader, said flatly on his radio show Monday, “Sarah Palin, I don’t think, wants to run for president.”

The outgoing Fox News personality has hosted Palin on his show several times – once for a full hour – and she has frequently lavished praise on him.

Still, even with all that good will, Beck was frank in assessing what Palin has done to hurt her own political stock – even though he credited her with surviving tough media coverage.

“There are some things about Sarah Palin,” he said, going on to suggest Palin made a mistake by selling her personal story in her first book after leaving the governor’s office, rather than demonstrating some policy credentials.

“She should have come out with that first book, and it should have been deep policy,” he said. “It should have shown that, yes, she knows where Russia is.”

“She didn’t help herself by doing some things to shore herself up,” Beck added.